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Product Case Study

GiftBench

The online store and back office built for gift basket, floral and specialty food shops: storefront, multi-gift checkout, delivery scheduling, phone orders, customer records and an AI shopping assistant, set up and run for you by Mad Monkey Creative.

Product
GiftBench
Industry
Gift basket, floral & specialty food retail
Type
Owned MMC product · launch store: Northstar Fruit & Gift Baskets
Application Design (SaaS) E-commerce Design AI Integration Hosting Website Design

About the project

A gift shop isn’t an ordinary online store. One customer sends five baskets to five people, each with its own card message and its own “must arrive by” date. The product is perishable, so a basket can’t sit in a truck over a weekend. Corporate buyers want accounts and invoices. And a big share of orders still come in over the phone.

General-purpose store builders handle that with a pile of add-on apps that don’t talk to each other. GiftBench was built from the start around how a gift shop actually works: the order, the packing bench, the delivery calendar and the phone, all in one system.

Mad Monkey Creative designed, built and owns GiftBench, and runs it as a managed service. Its launch store is Northstar Fruit & Gift Baskets, a Chicago-area gift basket company, where every feature is used on real orders before it goes to anyone else.

GiftBench storefront running for Northstar Fruit & Gift Baskets
GiftBench storefront, live for launch store Northstar Fruit & Gift Baskets

Project goals

What’s inside

Storefront & checkout

  • Branded, mobile-first storefront
  • Multi-gift checkout: many recipients in one order
  • Card message and arrive-by date per gift
  • Live delivery quote per gift, with faster or later options
  • Customer accounts, order history and invoice PDFs

Shop console

  • “Today” screen: orders to build, calls to return, deliveries
  • Assembly lists for the packing bench
  • Take a phone order in a few taps
  • Promotions, per-customer codes and seasonal price lists
  • Staff roles, kiosk device sign-in and two-factor login

Phone, text & email

  • Caller card pops up with the customer’s history when the phone rings
  • AI phone assistant scripts and catalog knowledge
  • Order-placed, shipped and delivered emails with tracking
  • Text-message order updates
  • Follow-up check-in asking customers to rate their gift

Customers & corporate

  • Built-in CRM: every customer, recipient and call in one record
  • Corporate accounts with their own buyers and order history
  • Corporate inquiry form that creates the account
  • Recipient and occasion reminders for repeat gifting
  • AI shopping assistant on the site, in the shop’s own voice

Screenshots

GiftBench running for Northstar — click any thumbnail to open the full image.

GiftBench checkout: each gift gets its own recipient, card message, arrive-by date and delivery quote GiftBench product page with a card message on every gift GiftBench catalog page GiftBench storefront on a phone

Plans

Every plan includes setup on your own domain, hosting, backups, updates and support.

Store

from $249/month
  • Storefront and multi-gift checkout
  • Delivery scheduling and shipping rates
  • Shop console and order emails

Connected

from $599/month
  • Everything in Store
  • CRM, corporate accounts and invoices
  • Phone caller card, texting and AI shopping assistant

Setup

from $3,500 one time
  • Catalog and photo load
  • Branding, domain and payments
  • Phone setup and staff training

How it’s built

See GiftBench running

Shop the launch store, read the one-page overview, or tell us about your shop.