Indigo Jazz
A boutique record label for original music that doesn't fit neatly in a box — home to jazz, fusion, and blues. Currently featuring Rick Kelly's Blue Mangata EP.
- Product
- Indigo Jazz
- Industry
- Boutique record label
- Type
- Owned MMC product
About the project
Indigo Jazz is a boutique recording label co-founded by Rick Kelly and Bill Janness. It exists because the kind of music Rick makes — guitar-led jazz with fusion and blues currents — doesn't fit cleanly into a major-label genre pile, and the indie alternative has been to ship singles to streaming services and hope.
The label gives that music a real home: a brand, a press identity, a website that doubles as a press kit, and the campaign muscle to get it on radio. Rick Kelly's Blue Mangata EP — the first major release — was added to the 56-station Smooth Jazz Florida Network in spring 2026, including terrestrial broadcast on WDJZ FM 100.7 and Smooth Jazz Chicago.
Mad Monkey Creative is the agency behind the label: identity, website, press materials, EP campaign assets, and ongoing marketing.
Project goals
- Create a real label identity for music that doesn't slot into major-label categories
- Make the website function as a press kit — radio programmers can find what they need
- Build campaign assets (banners, press kit PDF, smart links) for each release
- Land the debut release on terrestrial and streaming radio
- Cross-promote with the Rick Kelly Guitar artist brand
- Keep the label distinct from the artist — Indigo Jazz is the label, Rick Kelly is the artist
Services used
Brand & Content
- Label identity and brand voice
- Press release writing and press kit PDF
- Campaign banner design (Instagram, Facebook, Story)
- Smart-link landing pages for releases
- EP track listings, credentials, and pitch angles
Build & Run
- Marketing website with press section
- Press-photo distribution and download surface
- SEO and JSON-LD for music releases
- Cross-promotion banners across sibling music brands
- Outreach to programming directors and music press
Screenshots
More of the product in action — click any thumbnail to open the full image.
Technologies & platforms
- Hand-built static site — performance-tuned marketing and press
- HTML-to-PDF pipeline — press kit generated from the same source as the page
- Schema.org JSON-LD — MusicGroup, MusicAlbum, MusicRecording markup
- Cross-site banner integration with Rick Kelly Guitar properties
Visit Indigo Jazz
See the live product and how it works.