Mad Monkey Kidz
Playful, gift-ready tees for kids and toddlers — the same bold design DNA as Mad Monkey Creations, sized for the smaller crowd.
- Product
- Mad Monkey Kidz
- Industry
- Kids apparel
- Type
- Owned MMC product (sub-brand of Mad Monkey Creations)
About the project
Mad Monkey Kidz takes the Mad Monkey Creations design language and tunes it for a different wearer entirely: kids and toddlers. The art shifts toward animals, adventure, and the kind of monkey-forward characters that work for a five-year-old. The visual identity warms up — softer palette, more whitespace, a brighter feel than the parent brand.
The storefront features 31 designs across three category lanes (Monkey, Animals & Friends, Adventure & Fun), filterable on the marketing site. The catalog is tuned for gifting — birthdays, holidays, baby showers — and the photography reflects that: lifestyle-first, not flat-product.
Mad Monkey Creative built the marketing site, designed the catalog, set up the filter UX, and runs the marketing program around gifting moments.
Project goals
- Translate the Mad Monkey design language into a tone that works for kids and gift-buyers
- Build a filterable catalog around three thematic lanes (Monkey, Animals, Adventure)
- Position the brand for gifting moments — birthdays, holidays, baby showers
- Reuse the Mad Monkey Creations production pipeline so the sub-brand is operationally cheap
- Make the marketing site warm and inviting — distinct from the dark MMC aesthetic
Services used
Brand & Design
- Sub-brand identity, tuned for the kids audience
- Original art for 31 designs across three lanes
- Warm color palette and gift-ready photography direction
- Filter UX taxonomy
Build & Run
- Marketing site with category filter UI
- TeePublic catalog integration
- Full JSON-LD product schema for SEO
- Marketing campaigns around gift-giving moments
Screenshots
More of the product in action — click any thumbnail to open the full image.
Technologies & platforms
- Static HTML/CSS with client-side filter
- TeePublic — print-on-demand fulfillment
- Schema.org JSON-LD — Organization, WebSite, ItemList (all 31 products), FAQPage, BreadcrumbList
- Image strategy — flat preview format on TeePublic CDN
Visit Mad Monkey Kidz
See the live product and how it works.