Rick Kelly Guitar
The main web home for guitarist Rick Kelly — lessons, theory deep-dives, music releases, and the full Indigo Jazz catalog under one roof.
- Product
- Rick Kelly Guitar
- Industry
- Artist brand & music education
- Type
- Owned MMC product
About the project
Rick Kelly Guitar is the artist's main web property — a single place where students, listeners, press, and prospective collaborators can find the music, the lessons, the bio, and the booking contact.
Where Indigo Jazz is the label and Rick Kelly Studio is the YouTube-driven education brand, this is the umbrella site. Music releases live here in their fullest form, the lesson catalog points back here, and the press contact lives here too.
Mad Monkey Creative designed and built the site, manages the music release pages, and coordinates the cross-promotion across all three Rick-adjacent brands (Indigo Jazz, Rick Kelly Studio, and the apparel side).
Project goals
- Give the artist a single canonical web home that ties together music, education, and press
- Match the visual language of Indigo Jazz so the music side feels coherent
- Surface the lesson catalog and YouTube content as a clear path to engagement
- Make booking and press contact obvious — one form, fast response
- Cross-link with Indigo Jazz and Rick Kelly Studio without confusing audiences about who owns what
Services used
Brand & Content
- Artist brand identity
- Bio writing (short and long form) for press use
- Editorial photography direction
- Music release landing pages
- Lesson catalog content structure
Build & Run
- Marketing website design and build
- Press kit and downloadable assets
- Cross-brand banner integration
- Booking and contact form
Screenshots
More of the product in action — click any thumbnail to open the full image.
Technologies & platforms
- Hand-built static site — fast, content-driven artist presence
- Embedded video — YouTube integration for lessons and clips
- Schema.org JSON-LD — Person, MusicGroup, and Course markup
- Cross-brand banner — Gear Headz scroll banner on relevant pages
Visit Rick Kelly Guitar
See the live product and how it works.