Rick Kelly Studio
Real guitar theory and real DAW workflow — Rick Kelly's YouTube channel and digital products for working musicians who want to move from bedroom jams to studio-ready releases.
- Product
- Rick Kelly Studio
- Industry
- Music & education content
- Type
- Owned MMC product
About the project
Rick Kelly Studio is the music-education content brand inside the Rick Kelly universe. The YouTube channel teaches guitar theory and Cubase DAW workflow in long-form lessons aimed at musicians who can already play — not absolute beginners. The supporting site sells digital products: lesson packs, backing tracks, theory PDFs.
It's the most content-heavy of the three Rick-adjacent brands. Where Indigo Jazz handles releases and Rick Kelly Guitar is the artist umbrella, this is the operational engine — regular video uploads, supporting blog posts, downloadable assets, and a steady drip of organic growth on YouTube.
Mad Monkey Creative handles the brand, the supporting site, the channel-art direction, and the strategy for what gets produced and when.
Project goals
- Build an education brand that respects intermediate-to-advanced musicians' time
- Use long-form YouTube as the primary acquisition channel — depth, not 60-second hooks
- Convert YouTube viewership into digital-product sales on the supporting site
- Maintain a steady publishing cadence so the channel keeps growing organically
- Coordinate with Indigo Jazz releases so a new EP doesn't sit silently
Services used
Brand & Content
- Channel identity, intro, and outro design
- Lesson topic strategy and production calendar
- Thumbnail design system
- Digital product packaging (lesson packs, PDFs, backing tracks)
Build & Run
- Supporting marketing site and lesson catalog
- Digital product checkout and delivery
- YouTube channel art and end-screen integration
- Cross-promotion with Indigo Jazz and Rick Kelly Guitar
Technologies & platforms
- YouTube — primary channel (@rkelly62)
- Hand-built static site — supporting the channel
- Digital product checkout — lesson packs and backing tracks
- Cubase — DAW used in lessons
Visit Rick Kelly Studio
See the live product and how it works.